Some brands are built. Others are brewed over generations — through seasons of scorching summers, the clinking of glass bottles, and the quiet pride of a family that chose to stay committed to one thing: making people feel refreshed. Artos is one of those brands.
Where It All Began
The story of Artos does not begin in a factory or a boardroom. It begins in 1912, with a broken soda maker, a man with vision, and a port town buzzing with colonial trade.
Adduri Ramachandra Raju — the founder — acquired a discarded soda-making machine from a collectorate office, likely written off as beyond repair. What others saw as scrap, he saw as a starting point. With characteristic resourcefulness, he refurbished the machine with the help of British sailors sailing in and out of the then Co-Canada port, now known as Kakinada — one of the busiest trading ports on the Andhra coast at the time.
The early years were raw but determined. CO₂ was imported. Glass soda bottles were sourced from abroad. And in a region where bottled beverages were a novelty reserved for the colonial elite, Adduri Ramachandra Raju quietly began producing soda — one bottle at a time.
The real leap came when his younger brother, Adduri Jagannadha Raju, joined the venture. A man of scientific curiosity and commercial ambition, Jagannadha Raju took the soda operation further than anyone had imagined. He reached out to companies in the United Kingdom, imported the necessary flavouring ingredients, and applied them to the production process with precision.
The result — in 1919 — was Andhra Pradesh's first commercially produced soft drink. What had started seven years earlier with a salvaged soda machine and the help of British sailors had become something historic: a homegrown beverage, born in coastal Andhra, crafted with imported know-how, and made entirely for the people of this land.
The name Artos was not just a brand — it was a statement of intent. Rooted in the belief that great taste should not be a luxury, the founders set out to create beverages that felt familiar, honest, and made for the everyday Indian.
A Hundred Years of Refreshment
Over the decades, while multinational brands came and went with their marketing budgets and global supply chains, Artos stayed. It stayed through Independence, through the Green Revolution, through liberalisation — quietly filling bottles, stocking shelves, and earning the loyalty of generation after generation of customers across Andhra Pradesh and Telangana.
What kept Artos alive through a century of change was not advertising or distribution muscle — it was consistency. The same crisp, clean taste. The same honest carbonation. The same dedication to using quality ingredients in every single bottle.
"Quality isn't something we chose — it's something we inherited. Four generations of our family have stood behind every bottle that leaves our facility."
Andhra Pradesh's First Soft Drink
Long before the cola giants arrived in India, Artos was already part of local celebrations — weddings, festivals, harvest seasons, and the simple ritual of a cold drink after a long day's work. In many parts of coastal Andhra, Artos wasn't just a brand. It was simply what you asked for when you wanted a soft drink.
That kind of brand recognition — the kind that lives in memory rather than in marketing — takes not years but decades to build. It is the rarest thing in business, and it is something Artos carries with quiet pride.
14 Flavours. One Promise.
Today, Artos offers 14 distinct flavours — from the crowd-favourite Cola and Lemon to the regionally beloved Nimma Salt Soda, Ginger Masala, and Guava — available in sizes ranging from 180ml to 2.25 litres. Each flavour has been developed with the Indian palate in mind, balancing sweetness, fizz, and character in a way that mass-produced global brands rarely achieve.
Alongside carbonated soft drinks, Artos produces packaged drinking water with added minerals and a growing range of fruit drinks — all manufactured at our FSSAI certified facility in Ramachandrapuram, Dr. B. R. Ambedkar Konaseema District, Andhra Pradesh.
What the Next Century Looks Like
The world of beverages has changed enormously since 1919. Consumers are more informed, more discerning, and more connected than ever before. Distribution networks span the country, and the demand for quality regional brands has never been stronger.
But through all of it, the principle remains unchanged: make something good. Make it consistently. Make it with care. That is the Artos way — and it has been since the very first bottle was filled, sealed, and handed to a customer over a hundred years ago.
The bottles look different. The technology has changed. But the commitment — to the people who drink our beverages, to the partners who distribute them, and to the land where it all began — remains exactly what it has always been.
AR Raju Beverages Pvt. Ltd. · SINCE 1919 · Ramachandrapuram, Andhra Pradesh